Marketing Online MBA Programs
The next area to discuss is the Marketing MBA. Here, the focus is not as much on financial analysis, although you'll still need to know some of that. The big focus with a MBA in marketing, is on understanding how the consumer markets work, how to position a product for market, and how to get the consumer to buy the product. There are four well know P's of marketing - Product, Placement, Price, and Production.
Most marketing executives talk about their products as if they were their children. They are always thinking of ways to make them better or more attractive to the consumer (we are talking about the product, not the children). Do they have the right color, the right advertising strategy, the right features? Only the market can tell them. The success of the marketer relies heavily upon the ability to read the market and adapt the product accordingly.
The second P, placement, is all about where the marketer decides to sell his product. Also, he has to decide if he is willing to pay extra marketing dollars to the retial store to feature his product. For example, Pepsi and Coke spend millions of marketing dollars each year so they can have the shelf at eye level and have the big display at the end of the aisle.
For the behavioral psychologist in you, there is the third P, price. It is fascinating to watch how consumers flock to a $30 set of knives that they wouldn't consider buying when it was priced at $15! At $15, they were just too cheap. Now, they seem like a great value!
The fourth P is promotion. You have to know where to put your product, when to discount it, where to advertise it, who your target market is, and so on. If you can't promote your product, you aren't going to make it in marketing.
Online MBA Degree Programs
- Online, On Campus, or Both?
- Executive Online MBA Programs
- Focus Areas of MBA's
- Finance Online MBA Programs
- Marketing Online MBA Programs
- Advertising and Public Relations
- Management Online MBA Programs
- Health Care Online MBA Programs
- Careers Options for MBA's
Top Online Programs
At University of Phoenix, we believe everyone deserves access to higher education.
- M.B.A. - Marketing
- Master of Mgmt
- M.B.A.
- Master's in Business Administration - Marketing and Advertising Management
- Master's in Business Administration - General Management
- MBA - Marketing
- MS in Management - Information Technology
- MS in Management
Balance your job with online coursework as you earn your Bachelor's or Master's degree at Ashford University Online.
- MBA - Marketing
- MBA - No Specialization
Earn your degree online in as little as 15 months. Contact Colorado Tech Online today. Learn more today.
- Master of Business Administration - Marketing
- Master of Science in Management - Business Management
Earn an online degree that really matters from AIU Online.
- MBA - Marketing
- MBA - Management
Launch your career in business, behavioral science, or IT with Western International University.
- Master of Business Administration in Marketing
- Master of Business Administration in Management
- Master of Business Administration
Earn a Certificate, Associate, Bachelor, Master's or Doctorate for less at Baker College Online.
- Master of Business Administration - Marketing
- Master of Business Administration - General Business
Keiser University offers degrees in fields that are in high demand and provides job placement assistance to all its students and alumni.
- MBA - Marketing (Online)
- Management, MS (Online)
- Master of Business Administration, MBA (Online)
- Marketing - MBA
- Management - MBA
- General Business - MBA
Earn a masters or doctoral degree from the online university for business professionals worldwide.
- Master of Business Administration (Marketing)
- MSc in Global Marketing
- Master of Business Administration (Business in Emerging Markets)
- Integrated Marketing Communications - Masters
- Marketing - MBA Concentration
- Marketing - Masters
Earn a respected bachelor's degree, master's degree, or Ph.D. online at Walden University.
- M.B.A. in Marketing
- M.S. in Management
- M.S. in Management - Research Strategies
- MBA: Marketing
- MBA: Management
- MBA: General
