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Marketing Online MBA Programs



The next area to discuss is the Marketing MBA. Here, the focus is not as much on financial analysis, although you'll still need to know some of that. The big focus with a MBA in marketing, is on understanding how the consumer markets work, how to position a product for market, and how to get the consumer to buy the product. There are four well know P's of marketing - Product, Placement, Price, and Production.

Most marketing executives talk about their products as if they were their children. They are always thinking of ways to make them better or more attractive to the consumer (we are talking about the product, not the children). Do they have the right color, the right advertising strategy, the right features? Only the market can tell them. The success of the marketer relies heavily upon the ability to read the market and adapt the product accordingly.

The second P, placement, is all about where the marketer decides to sell his product. Also, he has to decide if he is willing to pay extra marketing dollars to the retial store to feature his product. For example, Pepsi and Coke spend millions of marketing dollars each year so they can have the shelf at eye level and have the big display at the end of the aisle.

For the behavioral psychologist in you, there is the third P, price. It is fascinating to watch how consumers flock to a $30 set of knives that they wouldn't consider buying when it was priced at $15! At $15, they were just too cheap. Now, they seem like a great value!

The fourth P is promotion. You have to know where to put your product, when to discount it, where to advertise it, who your target market is, and so on. If you can't promote your product, you aren't going to make it in marketing.

Online MBA Degree Programs




Online Programs

Campus Type :

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Liberty University

100% Online & No Standardized Testing

  • Master of Business Administration: Marketing
  • MS in Marketing: Sports Marketing and Media
  • MHA: Marketing
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Keiser University Graduate School

Since 1977, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience.

  • Master of Business Administration, MBA - Marketing
  • Master in Business Administration - Management
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Post University Online

At Post University, we believe you shouldn’t have to put your life on hold to further your education.

  • Master of Business Administration - Marketing
  • Master of Business Administration - Multidisciplinary
  • Master of Business Administration (MBA)
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University of Saint Mary

Grow Your Career with the University of Saint Mary


Northcentral University

Earn your graduate degree online with Northcentral University.

  • MBA - Building Creativity
  • MBA - Strategic Management
  • Management - MBA
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Full Sail University - Online

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy.

Washington State University

Get your career started with training from Washington State University.

Ohio Christian University

Pursue your education at Ohio Christian University.

Columbia International University

For nearly a century, Columbia International University has educated people from a biblical worldview to impact the nations with the message of Christ. 


The University of Scranton

Since 1888, The University of Scranton has grounded its education in Catholic and Jesuit principles based on intellectual growth and integrity, all of which shape the online master’s and certificate programs.


Our Lady of the Lake University

Our Lady of the Lake University is a private, Catholic university with a deep connection to the history and community of San Antonio.


Regis College

Regis is a leading Catholic university in greater Boston with undergraduate, graduate and doctoral students in the arts, sciences and health professions devoted to engage, serve and advance in a global community.


California University of Pennsylvania

Recognized by the U.S. News and World Report for: Best Online Programs, Bachelor’s 2017, Best Online Programs, Grad Education 2017 and Best Online Programs, Bachelor’s for Veterans 2017


Jacksonville University

The University

With over 80 years of academic achievements, Jacksonville University is a traditional, longstanding institution consistently ranked by U.S. News & World Report as one of America's best colleges.


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