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Marketing Online MBA Programs



The next area to discuss is the Marketing MBA. Here, the focus is not as much on financial analysis, although you'll still need to know some of that. The big focus with a MBA in marketing, is on understanding how the consumer markets work, how to position a product for market, and how to get the consumer to buy the product. There are four well know P's of marketing - Product, Placement, Price, and Production.

Most marketing executives talk about their products as if they were their children. They are always thinking of ways to make them better or more attractive to the consumer (we are talking about the product, not the children). Do they have the right color, the right advertising strategy, the right features? Only the market can tell them. The success of the marketer relies heavily upon the ability to read the market and adapt the product accordingly.

The second P, placement, is all about where the marketer decides to sell his product. Also, he has to decide if he is willing to pay extra marketing dollars to the retial store to feature his product. For example, Pepsi and Coke spend millions of marketing dollars each year so they can have the shelf at eye level and have the big display at the end of the aisle.

For the behavioral psychologist in you, there is the third P, price. It is fascinating to watch how consumers flock to a $30 set of knives that they wouldn't consider buying when it was priced at $15! At $15, they were just too cheap. Now, they seem like a great value!

The fourth P is promotion. You have to know where to put your product, when to discount it, where to advertise it, who your target market is, and so on. If you can't promote your product, you aren't going to make it in marketing.

Online MBA Degree Programs




Online Programs

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Ashford University

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Keiser University Graduate School

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Seton Hall University

Founded in 1856, Seton Hall is one of the country’s leading Catholic universities.

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Northcentral University

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Saint Marys University of Minnesota

At Saint Mary's University of Minnesota, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you.


Widener University

At Widener University, we proudly cultivate challenging and culturally diverse learning environments where academics, leadership, and service come first. Founded in 1821 in Chester, Pennsylvania, Widener is nationally recognized for our commitment to civic engagement, service, and social responsibility. It is our goal to develop true leaders who inspire positive change throughout our community.

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Winthrop University

Winthrop University is a public, comprehensive university located just outside of Charlotte, North Carolina, in Rock Hill, South Carolina, 

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The University of Scranton

The University of Scranton has grounded its education in Catholic and Jesuit principles based on intellectual growth and integrity, all of which shape the online master’s and certificate programs. You can choose one of five degree programs from a selective institution ranked among the top 10 master’s universities in the North by U.S. News & World Report.


Our Lady of the Lake University

Our Lady of the Lake University is a private, Catholic university with a deep connection to the history and community of San Antonio. Founded in 1895 by the Congregation of Divine Providence, we have developed a reputation for our personal teaching style. Since 2011, OLLU has been named to the President's Higher Education Community Service Honor Roll. We are a university that helps students develop their full potential in an environment that's encouraging and stimulating.


Johns Hopkins Carey Business School

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Utica College

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University of Delaware Online

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American University

American University is a leader in global education, enrolling a diverse student body from throughout the United States and nearly 140 countries. Located in Washington, D.C., the university provides opportunities for academic excellence, public service, and internships in the nation’s capital and around the world.

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California University of Pennsylvania

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