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Marketing Online MBA Programs



The next area to discuss is the Marketing MBA. Here, the focus is not as much on financial analysis, although you'll still need to know some of that. The big focus with a MBA in marketing, is on understanding how the consumer markets work, how to position a product for market, and how to get the consumer to buy the product. There are four well know P's of marketing - Product, Placement, Price, and Production.

Most marketing executives talk about their products as if they were their children. They are always thinking of ways to make them better or more attractive to the consumer (we are talking about the product, not the children). Do they have the right color, the right advertising strategy, the right features? Only the market can tell them. The success of the marketer relies heavily upon the ability to read the market and adapt the product accordingly.

The second P, placement, is all about where the marketer decides to sell his product. Also, he has to decide if he is willing to pay extra marketing dollars to the retial store to feature his product. For example, Pepsi and Coke spend millions of marketing dollars each year so they can have the shelf at eye level and have the big display at the end of the aisle.

For the behavioral psychologist in you, there is the third P, price. It is fascinating to watch how consumers flock to a $30 set of knives that they wouldn't consider buying when it was priced at $15! At $15, they were just too cheap. Now, they seem like a great value!

The fourth P is promotion. You have to know where to put your product, when to discount it, where to advertise it, who your target market is, and so on. If you can't promote your product, you aren't going to make it in marketing.

Online MBA Degree Programs




Online Programs

Campus Type :

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Liberty University

100% Online & No Standardized Testing

  • Master of Business Administration: Marketing
  • MS in Marketing: Sports Marketing and Media
  • MHA: Marketing
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Concordia University Nebraska

Concordia University, Nebraska offers accredited Master of Education and Master of Science degree programs online to help advance your career and become a transformative leader.

  • MBA - Master of Business Administration - Marketing
  • MBA - Master of Business Administration - Business Intelligence
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Abilene Christian University

Abilene Christian University is a national leader in Christian higher education and a place where students, faculty, staff and alumni make a real difference in the world.

  • Master of Business Administration - Marketing
  • Master of Business Aministration
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Keiser University

Since 1977, Keiser University has provided quality student-centered, career-focused education.



The University of Scranton

Since 1888, The University of Scranton has grounded its education in Catholic and Jesuit principles based on intellectual growth and integrity, all of which shape the online master’s and certificate programs.


Full Sail University - Online

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy.

Northcentral University

Earn your graduate degree online with Northcentral University.

  • MBA - Building Creativity
  • MBA - Strategic Management
  • Management - MBA
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Ohio Christian University

Pursue your education at Ohio Christian University.

Saint Marys University of Minnesota

Saint Mary's University of Minnesota's Online Master's Programs

At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.


Utica College

What They’re Known For

Founded in 1946 and located in the heart of central New York, Utica College is a regionally accredited, independent, private institution that features many of the advantages of a large university — such as undergraduate and graduate degree options, excellent academics, and outstanding faculty — with the intimacy and high degree of personal attention more closely associated with smaller private institutions.


Ashford University

Technology changes everything®

You’ve found Ashford University, where school comes to you


Rutgers Business School

A Rutgers business education prepares students for success – not just in their chosen fields but also in their lives.


New England College - Online

Work toward your graduate degree with New England College Online.


Jacksonville University

The University

With over 80 years of academic achievements, Jacksonville University is a traditional, longstanding institution consistently ranked by U.S. News & World Report as one of America's best colleges.


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