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Marketing Online MBA Programs



The next area to discuss is the Marketing MBA. Here, the focus is not as much on financial analysis, although you'll still need to know some of that. The big focus with a MBA in marketing, is on understanding how the consumer markets work, how to position a product for market, and how to get the consumer to buy the product. There are four well know P's of marketing - Product, Placement, Price, and Production.

Most marketing executives talk about their products as if they were their children. They are always thinking of ways to make them better or more attractive to the consumer (we are talking about the product, not the children). Do they have the right color, the right advertising strategy, the right features? Only the market can tell them. The success of the marketer relies heavily upon the ability to read the market and adapt the product accordingly.

The second P, placement, is all about where the marketer decides to sell his product. Also, he has to decide if he is willing to pay extra marketing dollars to the retial store to feature his product. For example, Pepsi and Coke spend millions of marketing dollars each year so they can have the shelf at eye level and have the big display at the end of the aisle.

For the behavioral psychologist in you, there is the third P, price. It is fascinating to watch how consumers flock to a $30 set of knives that they wouldn't consider buying when it was priced at $15! At $15, they were just too cheap. Now, they seem like a great value!

The fourth P is promotion. You have to know where to put your product, when to discount it, where to advertise it, who your target market is, and so on. If you can't promote your product, you aren't going to make it in marketing.

Online MBA Degree Programs




Top Online Programs

University of Phoenix

At University of Phoenix, we believe everyone deserves access to higher education.
  • M.B.A. - Marketing
  • Master of Mgmt
  • M.B.A.

University of St. Mary

Give your career a boost with University of Saint Mary.
  • Master's in Business Administration - Marketing and Advertising Management
  • Master's in Business Administration - General Management

Kaplan University

Advance your career with an online degree from Kaplan University.
  • MBA - Marketing
  • MS in Management - Information Technology
  • MS in Management

Ashford University

Balance your job with online coursework as you earn your Bachelor's or Master's degree at Ashford University Online.
  • MBA - Marketing
  • MBA - No Specialization

Colorado Technical University Online

Earn your degree online in as little as 15 months. Contact Colorado Tech Online today. Learn more today.
  • Master of Business Administration - Marketing
  • Master of Science in Management - Business Management

American InterContinental University Online

Earn an online degree that really matters from AIU Online.
  • MBA - Marketing
  • MBA - Management

Western International University Interactive Online

Launch your career in business, behavioral science, or IT with Western International University.
  • Master of Business Administration in Marketing
  • Master of Business Administration in Management
  • Master of Business Administration

Baker College Online

Earn a Certificate, Associate, Bachelor, Master's or Doctorate for less at Baker College Online.
  • Master of Business Administration - Marketing
  • Master of Business Administration - General Business

Keiser University Graduate School

Keiser University offers degrees in fields that are in high demand and provides job placement assistance to all its students and alumni.
  • MBA - Marketing (Online)
  • Management, MS (Online)
  • Master of Business Administration, MBA (Online)

Northcentral University

Earn your degree online and boost your career at Northcentral University.
  • Marketing - MBA
  • Management - MBA
  • General Business - MBA

The University of Liverpool

Earn a masters or doctoral degree from the online university for business professionals worldwide.
  • Master of Business Administration (Marketing)
  • MSc in Global Marketing
  • Master of Business Administration (Business in Emerging Markets)

Golden Gate University

Learn more about how Golden Gate University can help you achieve your goals.
  • Integrated Marketing Communications - Masters
  • Marketing - MBA Concentration
  • Marketing - Masters

Walden University

Earn a respected bachelor's degree, master's degree, or Ph.D. online at Walden University.
  • M.B.A. in Marketing
  • M.S. in Management
  • M.S. in Management - Research Strategies

Regis University

Regis University provides the real world skills you need for career success.
  • MBA: Marketing
  • MBA: Management
  • MBA: General