Marketing Online MBA Programs
The next area to discuss is the Marketing MBA. Here, the focus is not as much on financial analysis, although you'll still need to know some of that. The big focus is on understanding how the consumer markets work, how to position a product for market, and how to get the consumer to buy the product. There are four well know P's of marketing - Product, Placement, Price, and Production.
Most marketing executives talk about their products as if they were their children. They are always thinking of ways to make them better or more attractive to the consumer (we are talking about the product, not the children). Do they have the right color, the right advertising strategy, the right features? Only the market can tell them. The success of the marketer relies heavily upon the ability to read the market and adapt the product accordingly.
The second P, placement, is all about where the marketer decides to sell his product. Also, he has to decide if he is willing to pay extra marketing dollars to the retial store to feature his product. For example, Pepsi and Coke spend millions of marketing dollars each year so they can have the shelf at eye level and have the big display at the end of the aisle.
For the behavioral psychologist in you, there is the third P, price. It is fascinating to watch how consumers flock to a $30 set of knives that they wouldn't consider buying when it was priced at $15! At $15, they were just too cheap. Now, they seem like a great value!
The fourth P is promotion. You have to know where to put your product, when to discount it, where to advertise it, who your target market is, and so on. If you can't promote your product, you aren't going to make it in marketing.
Online MBA Degree Programs
- Online, On Campus, or Both?
- Executive Online MBA Programs
- Focus Areas of MBA's
- Finance Online MBA Programs
- Marketing Online MBA Programs
- Advertising and Public Relations
- Management Online MBA Programs
- Health Care Online MBA Programs
- Careers Options for MBA's
Top Programs
University of Phoenix
With convenient class locations as well as online learning, University of Phoenix makes quality higher education highly accessible. Whether you're seeking an associate's, bachelor's, master's or doctoral degree, we can help you reach your goal while you work-and much sooner than you might expect.
In fact, University of Phoenix has helped thousands of students achieve the higher education they need to achieve higher success. We can help you too.
With convenient class locations as well as online learning, University of Phoenix makes quality higher education highly accessible. Whether you're seeking an associate's, bachelor's, master's or doctoral degree, we can help you reach your goal while you work-and much sooner than you might expect.
In fact, University of Phoenix has helped thousands of students achieve the higher education they need to achieve higher success. We can help you too.
Westwood College
Westwood College of Technology is committed to student success. Westwood's staff will get to know you personally, and they'll give you the support you need to establish and achieve your goals. Focus is on computer-based technology degrees. The experienced
Westwood College of Technology is committed to student success. Westwood's staff will get to know you personally, and they'll give you the support you need to establish and achieve your goals. Focus is on computer-based technology degrees. The experienced
Other Online Programs
American InterContinental University Online
American InterContinental University Online's flexible curriculum allows you to study when and where it's most convenient. Earn your degree in as little as 13 months* from an accredited school respected by employers.
American InterContinental University Online's flexible curriculum allows you to study when and where it's most convenient. Earn your degree in as little as 13 months* from an accredited school respected by employers.
Kaplan University
Earn your degree, advance your career, and achieve your goals with an online degree or certificate from Kaplan University. And do it all without missing a day of work. Kaplan University offers accredited online degree programs in Business, Criminal Justic
Earn your degree, advance your career, and achieve your goals with an online degree or certificate from Kaplan University. And do it all without missing a day of work. Kaplan University offers accredited online degree programs in Business, Criminal Justic
Walden University Online
If you're serious about your future, get serious about the online school you choose. This prestigious university is renowned for its stellar graduate programs as well as its one-on-one relationships with students just like you. This accredited university
If you're serious about your future, get serious about the online school you choose. This prestigious university is renowned for its stellar graduate programs as well as its one-on-one relationships with students just like you. This accredited university
Strayer University
At Strayer University, we fit your life. Established in 1892 and accredited by the Middle States Commission on Higher Education, Strayer University is dedicated to providing quality higher education programs for working adults like you. Classes are designed to fit your busy schedule, meeting on evenings, weekends, and asynchronously on the web. Undergraduate and graduate programs are available in accounting, business and internet technology.
At Strayer University, we fit your life. Established in 1892 and accredited by the Middle States Commission on Higher Education, Strayer University is dedicated to providing quality higher education programs for working adults like you. Classes are designed to fit your busy schedule, meeting on evenings, weekends, and asynchronously on the web. Undergraduate and graduate programs are available in accounting, business and internet technology.
Baker College Online
Baker College, named One of the Best Graduate Schools 2003 by U.S. News and World Report, now offers a high-quality online education at half the cost of comparable online schools. Choose from over 23 online programs and earn your Associate's, Bachelor's,
Baker College, named One of the Best Graduate Schools 2003 by U.S. News and World Report, now offers a high-quality online education at half the cost of comparable online schools. Choose from over 23 online programs and earn your Associate's, Bachelor's,
UMUC
University of Maryland University College is a global leader in adult education, providing degree and certificate programs designed for advancement. Choose from more than 100 career-relevant programs offered completely online.
University of Maryland University College is a global leader in adult education, providing degree and certificate programs designed for advancement. Choose from more than 100 career-relevant programs offered completely online.
WIU Interactive Online
Attend the school designed for working adults like you. As a busy working professional, you don't have a lot of free time. That's why Western International University has designed its Business, Technology, and Behavioral Science programs to be totally fle
Attend the school designed for working adults like you. As a busy working professional, you don't have a lot of free time. That's why Western International University has designed its Business, Technology, and Behavioral Science programs to be totally fle
The University of Liverpool
Grow your career with a Masters or a Doctoral degree from the University of Liverpool. Founded in 1881, the University of Liverpool has earned an international reputation for high quality and is one of the most highly respected educational institutions in the UK. Earn
Grow your career with a Masters or a Doctoral degree from the University of Liverpool. Founded in 1881, the University of Liverpool has earned an international reputation for high quality and is one of the most highly respected educational institutions in the UK. Earn
