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Online Masters Degree in Marketing

There are numerous career tracks within the marketing world. Education and ability to learn are paramount in the field of marketing because it is always changing and always trying to improve. Jobs within marketing are ideal for people with drive and creativity.

Career Opportunities in Marketing

An online master's degree in marketing may prepare you for a number of career opportunities, including:

Market and Survey Researchers. These professionals conduct research and guide development in marketing methods. They design studies and interact with people to gather research and improve the standard of living. According to BLS, in 2009 the mean annual salary for this profession was $42.330.

Marketing Managers. Marketing managers evaluate the demand for services, develop advertising and marketing strategies, participate in product develop, and isolate trends. In 2009, according to the Bureau of Labor Statistics, marketing managers earned a median salary of $110,030.

Advertising and Promotion Specialists. These specialists design and organize the advertisements that people see every single day. Additionally, these professionals stay on top of trends and maintain story lines and themes across a variety of media. Annual mean salaries in 2009 were $97,670 for advertising and promotions managers, $111,570, for sales managers, and $101,850 for public relations managers.

Better jobs are available for candidates who have advanced educations. An online master's degree in marketing can launch a job applicant into the upper echelon, leading to additional employment opportunities and better benefits. Some employers even pay for their employees to return to school, particularly through programs like an online master's degree. In marketing, every edge counts.

Online Master's Degree in Marketing: The Basics

Although it's not required to have a master's degree to work in marketing, it can help. There are a variety of master's degrees in marketing--each concentrating on different aspects of the industry. Some choose to pursue an MBA in Marketing, while others focus on institutional marketing or international marketing. Typical online master's degrees in marketing take two years to complete.

Common courses include:

  • Marketing management
  • Marketing assessment
  • Global marketing
  • Principles of marketing

Other traditional courses cover topics such as marketing communications, product management, brand management, marketing research, and marketing design.


Online Marketing Programs

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